This past summer, three of the four largest contact lens makers in America – Alcon, Bausch + Lomb and Johnson & Johnson Vision Care – instated a new pricing guideline, known as the Unilateral Pricing Policy (UPP). As these changes affect how Replace My Contacts prices its products and your access to cheap contact lenses, I felt it necessary to speak out on what UPP means for your everyday corrective vision needs.
These new rules mandate that no doctor, big-box retailer or online vendor can offer certain contacts below the manufacturer’s designated minimum price. Sellers who push prices even a penny lower risk being completely cut off from future supplies and, consequently, no longer being able to offer those lenses. As we wish to continue to provide the biggest variety of quality lenses delivered straight to your door, we have complied with this policy. This unfortunately has resulted in increased prices among ourselves and similar retailers for specifically the following families of lenses: Acuvue Oasys, 1-Day Acuvue, Focus Dailies Total 1, Focus Dailies AquaComfort Plus Multifocal, Focus Dailies AquaComfort Plus Toric and Air Optix Colors.
Although we are bound by these restrictions, we are still committed to giving you unbelievable deals on amazing products and outstanding service, whether through our easy 30-day return policy, convenient reordering process or free shipping on qualifying orders. Plus, Replace My Contacts will continue to charge the lowest price possible for those lenses not yet impacted by UPP. As the issue is currently being debated in Congress, we are prepared to return the affected products back to competitive prices should the policy be repealed. I thank you for your understanding and welcome any questions regarding the policy.
President, Replace My Contacts